Change Communications

In the Aristotelian [Western] notion of communication the idea of manipulation is central. In the Buddhist model, however, the notions of sharing and mutuality are important. The differences between the two models can be schematically represented as follows:

Aristotelian Model

1. Emphasis on communicator
2. Influence a key notion
3. Focus on control
4. Emphasis on outward process
5. Relationship between communicator and receiver asymmetrical.
6. Stress on intellect

Buddhist Model

1. Emphasis on receiver
2. Understanding a key notion
3. Focus on choice
4. Emphasis on both outward and inward processes
5. Relationship between communication and receiver symmetrical
6. Stress on empathy

Source: Communications Systems for Planning Change – from the Chapter entitled – “A Buddhist Approach to Development – A Sri Lankan Endeavour’ pp 48/49.