Change Communications

A collection of thoughts and experiences related to communication and change

Co-development Approach

Source: The Empowerment Group (TEG) – Inform, Involve, Empower

Consulting Process

TEG’s core approach is co-development – that is, change only happens when it is owned and developed by those it affects. They use a variety of interactive tools to facilitate a process that puts the change in context and provides the resources to help people influence the proposed changes.

To accomplish this they use a variety of approaches depending on each situation. Key skills are:

  • Identifying problems, obstacles, opportunities
  • Fresh approaches and perspectives
  • External objectivity
  • Professionally trained and adept listening
  • Focus on actions and deliverables

Values and Beliefs

  • You own what you help develop
  • People learn best from their own experience
  • The most effective communication is short, simple and engaging
  • The manager is the key communicator – given the support to accomplish the task
  • Digital communication is transforming organisational communication

Co-development

Communication
Approach
Message Level of
Ownership
Tell You will! Very Low
Sell This will be really good! Low
Buy Look what you’ll get out of this Average
Consult What do you really need? High
Co-Development What should we build together? Very High
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  1. [...] based on a co-development model help teams to get to grips with the issues, understand and feel the need for change [...]

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