Co-development Approach
Source: The Empowerment Group (TEG) - Inform, Involve, Empower
Consulting Process
TEG’s core approach is co-development - that is, change only happens when it is owned and developed by those it affects. They use a variety of interactive tools to facilitate a process that puts the change in context and provides the resources to help people influence the proposed changes.
To accomplish this they use a variety of approaches depending on each situation. Key skills are:
- Identifying problems, obstacles, opportunities
- Fresh approaches and perspectives
- External objectivity
- Professionally trained and adept listening
- Focus on actions and deliverables
Values and Beliefs
- You own what you help develop
- People learn best from their own experience
- The most effective communication is short, simple and engaging
- The manager is the key communicator - given the support to accomplish the task
- Digital communication is transforming organisational communication
Co-development
| Communication Approach |
Message | Level of Ownership |
| Tell | You will! | Very Low |
| Sell | This will be really good! | Low |
| Buy | Look what you’ll get out of this | Average |
| Consult | What do you really need? | High |
| Co-Development | What should we build together? | Very High |
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[...] based on a co-development model help teams to get to grips with the issues, understand and feel the need for change [...]