Change Communications

In the Harvard Business School monthly, an article by John Kottereight common
errors in organizational change efforts:

1. Allowing too much complacency and not creating enough sense of urgency: the burning platform
2. Failing to create a sufficiently powerful coalition to guide the change (management commitment)
3. Underestimating the power of vision (“why are we doing this ?”)
4. Under-communicating the vision by a large factor
5. Permitting obstacles to remain and block the progress
6. Failing to create short-term wins to demonstrate success and to give people a chance to celebrate
7. Declaring victory too soon
8. Neglecting to anchor the change securely in the corporate culture

Source: Kotter, Leading Change, Harvard Business Review