Change Communications

Communication: 3 axes

1. Project Communication: internal teams
2. General Communication: corporate comms - act as relay to corporate communication (direction communication)
3. Operation Communications : managerial chain

Scope, specificities of each target audience and group responsibile for
contact (emetteurs)Inventory of existing medias

Internal newsletter:
-Structure comm plan against programme milestones.
-Style brief and factual. Honest, show avancement and blocages.
-Raise user point of view ‘du côté des utilisateurs’.

Manager communication:
- do not force them into “project communication”
- instead give them tools to explain the changes to the impacts/change for their business

Seperate plan for managing communications to social actors: see seperate post