Change Communications

According an independent survey, we are constantly bombarded with messages, and of around 2000 a day, we will only remember some 65 - hardly a good average.

Source: Peter Drucker in a foreward to a book by Parkinson & Rowe, 1978

Another completely independent survey confirms this very low rate of retention, but goes a step further in looking at the retention for the various means of communication:

• Reading 10% retention
• Hearing 20% retention
• Seeing 30% retention
• Hearing and seeing 50% retention

Source: Warner (1981)