Change Communications

Good to get a reminder from time to time:

During any change, people fall into four categories:

• Acceptance
• Indifference
• Passive Resistance
• Active Resistance

I wouldn’t advocate giving up entirely on the active resistance camp, but we tend to spend too much precious time and energy trying to convert them. Sometimes in the end we just have to let them go (perhaps it is not their journey).

Typically: 13% of any organisation is disengaged, 11% is engaged = total 24% engaged/disengaged.

That means another 76% of your staff have tremendous potential to become peak performers. The trick is finding out what engagement methods work for you.

It’s a long way between awareness and action. It takes a long timefor people to go through the four stages of change: awareness,understanding, commitment and action.

Source: Melcrum Communication Network