Change Communications

We must become the change we want to see in the world

That is what Gandhi said to his aides as he went on a hunger strike after deadly clashes between his country’s Hindu and Muslim communities. The physically fragile man vowed not to eat again until the two groups stopped fighting. All the pleas of his aides were to no avail. Only when peace returned did he stop his fasting. His actions spoke much louder than any words. Such is the mark of great leaders.

How do you communicate change in your organization? Publications, communication campaigns and training programs can certainly introduce and explain the change. But only when top management “become the change they want to see” in the organization will anybody else believe the change message.

As a leader, manager, or staff specialist, ask yourself: “Have I become the change I want to see in this organization?”

Source: Communication Ideas