Change Communications

According to an article in the International Herald Tribune on 27 July 2006, the French are now some of the world’s most intensive bloggers.

“Sixty percent of French Internet users visited a blog in May, ahead of Britain with 40 percent and little more than a third in the United States, according to Comscore, an Internet ratings service. Likewise, French bloggers spent more than an hour in June visiting France’s top-rated blog site, far ahead of the 12 minutes spent by Americans doing the same and less than 3 minutes for Germans, according to Nielsen/NetRatings.”

From a cultural point of view it is interesting to note the following comment made by Laurent Florès, chief executive of CRM Metrix, a company that monitors blogs and other online conversations on behalf of companies seeking feedback on their brands: “Bloggers in the United States listen to each other and incorporate rival ideas in the discussion [whereas] French bloggers never compromise their opinions.”

Original article:
France’s mysterious embrace of blogs
By Thomas Crampton International Herald Tribune
Published: July 27, 2006