Melcrum Change Communication Report
Melcrum, a leading research, publishing and training company specialised in the field of internal communication, has just published an in-depth report on delivering successful change communications. I feel very privileged to have been asked to contribute to this research.
If this is something you are interested in, you can order a copy
of the full report on-line: Delivering Successful Change Communication or download the Executive Summary.
Also, keep a look out for the June-July 2007 edition of Strategic Communication Management which will be dedicated to the topic of Change Communication. I have written a four page feature.
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Thanks for the kind words – as with all our publications, their value lies in the fact that they’re based on the opinion, views and experiences of people like you, who out there working on this stuff all the time.
Have you had a chance to look at the final report yet? Great comments from people like Roger D’Aprix about the role of internal communicators when it comes to change.
He doesn’t mince his words about the need for internal comms people to be more aware of the external aspects of the business when it’s going through a period of change.
He says “They’ve focused on the media and content they create without understanding the organization they’re part of, and more particularly the marketplace. It may be getting a bit better, but this aspect needs work and communicators must pay more attention to it.”
Useful insight I think…
[...] you would like a copy of the article I contributed to Strategic Communication Management (see post below), just drop me a line by [...]
I would like a copy of the article you contributed to Strategic Communication Management.