Comments on: Melcrum Change Communication Report http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/ A collection of thoughts and experiences related to communication and change Sat, 09 Jan 2010 16:11:50 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Laura Koppel http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/comment-page-1/#comment-2499 Laura Koppel Tue, 22 Apr 2008 21:50:08 +0000 http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/#comment-2499 I would like a copy of the article you contributed to Strategic Communication Management. I would like a copy of the article you contributed to Strategic Communication Management.

]]> By: Change Communications » Time for a break http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/comment-page-1/#comment-932 Change Communications » Time for a break Mon, 30 Jul 2007 12:38:51 +0000 http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/#comment-932 [...] you would like a copy of the article I contributed to Strategic Communication Management (see post below), just drop me a line by [...] [...] you would like a copy of the article I contributed to Strategic Communication Management (see post below), just drop me a line by [...]

]]> By: Mandy http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/comment-page-1/#comment-337 Mandy Fri, 25 May 2007 14:46:33 +0000 http://www.changecommblog.com/2007/05/22/melcrum-change-communication-report/#comment-337 Thanks for the kind words - as with all our publications, their value lies in the fact that they're based on the opinion, views and experiences of people like you, who out there working on this stuff all the time. Have you had a chance to look at the final report yet? Great comments from people like Roger D'Aprix about the role of internal communicators when it comes to change. He doesn't mince his words about the need for internal comms people to be more aware of the external aspects of the business when it's going through a period of change. He says “They’ve focused on the media and content they create without understanding the organization they’re part of, and more particularly the marketplace. It may be getting a bit better, but this aspect needs work and communicators must pay more attention to it.” Useful insight I think... Thanks for the kind words – as with all our publications, their value lies in the fact that they’re based on the opinion, views and experiences of people like you, who out there working on this stuff all the time.

Have you had a chance to look at the final report yet? Great comments from people like Roger D’Aprix about the role of internal communicators when it comes to change.

He doesn’t mince his words about the need for internal comms people to be more aware of the external aspects of the business when it’s going through a period of change.

He says “They’ve focused on the media and content they create without understanding the organization they’re part of, and more particularly the marketplace. It may be getting a bit better, but this aspect needs work and communicators must pay more attention to it.”

Useful insight I think…

]]>